Utah Valley Bride

After undergoing new ownership, UVB looped me in to transfer the major brand equity of their print magazine across their digital channels (mainly their Instagram and blog). They had goals of expanding from simply a wedding magazine into a definitive media hub for Utah wedding style and trends - reaching viewers and selling ads across print, social, and their website.

After assessing the health of their channels, I found inconsistencies in the quality and frequencies of their online content. I composed a style guide that established the priorities of UVB's digital content and set standards for its image quality and style. With the new guide, I curated a 3-month runway of planned posts that established UVB's new standards for content throughout their rebrand.

I also built an exclusive submission process for digital content and tailored a version of the style guide for vendors and brides hoping to be featured. This immediately boosted the quality of images submitted, and improved both the viewer experience and ad performance.

By the end of the revamp, UVB was offering more value in its advertising packages and was projecting more sales in digital ads than ever before.