Utah Independent Business Coalition

For UIBC, I worked closely with their board president to develop marketing strategies that support long-term program growth. Over the course of a year, I created a cohesive brand voice and revamped their entire digital presence - I overhauled their email newsletters, added greater personality to their website and blogs, and revived dormant social networks like Instagram and Facebook. I fostered community connections and sent press releases everywhere. With a more vibrant and nimble communications base, UIBC was able to expand and grow. By the end of my time there, we were piloting new fundraising methods, getting greater attendance at events, and expanding program offerings for business owners across Utah.

In addition to visual updates, I also spearheaded internal operations that improved the experience of donors and members. I made UIBC events easier to attend, worked with members to renew memberships, designed a more readable (and searchable) website, and implemented regular internal newsletters to members of the board.