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Havenlight Art Publishing
Role
Social Media Manager
Project type
Content creation + event support
Date
May 2018 - Sept 2019
Havenlight Publishing creates fine art products to uplift and inspire Latter-Day Saints. I managed Havenlight's social media accounts during their early stages of creating a presence across Instagram, Facebook, and Pinterest. I handled all aspects of content creation including product photography, caption copywriting, and posting schedules. Most notably, I managed the accounts for Korean artist Yongsung Kim, and produced most sales through Instagram in 2018 than any other artist signed with Havenlight.
Following a directive to increase user-generated content, I developed strategies that motivated followers to post their art and tag Havenlight. Follower counts and audience engagement grew across platforms, and yongung's work became widely recognizable across the LDS community.
I also provided support at gallery events and meet and greets with high-profile artists for live social media coverage and event photography.
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